Following the norms may seem comfortable, but does it celebrate us as individuals?

Fashion on-demand

We produce locally in Denmark and in smaller batches. We plan our production carefully to reduce overproduction and wastage of materials.
Buy with care.


Break clichés, be rebellious, be unique. We should not be stuck in old perceptions and trends, but instead create dynamic conversations and learn from each other.
We try to create ways for us to express ourselves and grow as people. By celebrating differences and embracing change, we can evolve.

Two models in Saga editions Maddy dresses


We don't limit ourselves to the traditional seasons. We create clothing from materials we love when we have them, regardless of what time of year it is. This also helps us minimize waste and get the most out of our materials.


Material selection is important for the final quality of the product, together with construction of patterns. We have our this process in-house, which gives us the opportunity to optimize each individual style. Read more about our thoughts on quality under Transparency.

back of blue zebra one piece swimsuit from saga
Close up of Saga swimsuit laying in water

Go against the grain

Go against the grain, be inspired, and inspire others. Saga aims to bring out the real, raw & natural. We want to celebrate the perfectly imperfect, the over exaggerated, the eccentric. To encourage people to go against the norm. To go against the grain.