Following the norms may seem comfortable, but does it celebrate us as individuals?
THINK (& PRE-ORDER)
That’s always a smart choice! So, think before you buy, and only get things you truly need and want.
Plan your shopping and enjoy 20% off when you pre-order.
Bonus info: Overproduction and material waste are reduced since the clothes are made based on demand.
It’s about buying high-quality pieces that last and that you’ll love wearing for a long time.
QUALITY OVER QUANTITY
Material selection is important for the final quality of the product, together with construction of patterns. We have our this process in-house, which gives us the opportunity to optimize each individual style. Read more about our thoughts on quality under Transparency.
SEASONLESS
We don't limit ourselves to the traditional seasons. We create clothing from materials we love when we have them, regardless of what time of year it is. This also helps us minimize waste and get the most out of our materials.
CELEBRATE DIFFERENCES
SIZING CONCEPT BASED ON SHAPES
Who decides what is considered feminine or masculine? And why should clothing be separated into departments?
My design process works best when I stay away from trying to fit into predefined boxes or categories.
That’s why my pattern construction is based on different body SHAPES. The hope is that everyone can find something that fits their body well. At least, that’s the goal.
xx Emilie
SMALL PRODUCTIONS, LESS WASTE
MADE IN DENMARK
The production of our clothes is in Denmark, which is why we can easily regulate
production and reduce overproduction.
We only use materials manufactured in Europe. Read more about materials under Transparency.