Following the norms may seem comfortable, but does it celebrate us as individuals?

THINK (& PRE-ORDER)

That’s always a smart choice! So, think before you buy, and only get things you truly need and want. 

Plan your shopping and enjoy 20% off when you pre-order.

Bonus info: Overproduction and material waste are reduced since the clothes are made based on demand.

It’s about buying high-quality pieces that last and that you’ll love wearing for a long time.

EMBRACE CHANGE & CELEBRATE DIFFERENCES

Break clichés, be rebellious, be unique. We shouldn't be stuck in outdated perceptions or trends but instead create dynamic conversations and learn from one another. At Saga, we aim to find ways for us to express ourselves and grow together.

Two models in Saga editions Maddy dresses

SEASONLESS

We don't limit ourselves to the traditional seasons. We create clothing from materials we love when we have them, regardless of what time of year it is. This also helps us minimize waste and get the most out of our materials.

QUALITY OVER QUANTITY

Material selection is important for the final quality of the product, together with construction of patterns. We have our this process in-house, which gives us the opportunity to optimize each individual style. Read more about our thoughts on quality under Transparency.

Model in Saga editions dress in a silhouette print

Go against the grain

Go against the grain, be inspired, and inspire others. Saga aims to bring out the real, raw & natural. We want to celebrate the perfectly imperfect, the over exaggerated, the eccentric. To encourage people to go against the norm. To go against the grain.